Mount Gay Case Study

Mount Gay Rum - Distributor Incentive
July 2002

Project Overview:

• Mount Gay wanted to motivate the distributor network to achieve targeted sales goals

Program Elements:

• Premiere Global Sports created an internal sales contest that was communicated via sales video and email. Incentive prize was a private golf outing in Barbados with pro golfer and ABC golf analyst Ian Baker Finch. Ian Baker Finch was featured in the sales video and in all update emails

Premiere Global Sports Involvement in Program Execution:

• Created and designed entire concept and theme
  
• All logistics of securing Ian Baker Finch
  
• Production of the video and online microsite
  
• Arranged all travel, hospitality and event components